E.Ronald Culp - Business Essentials for Strategic Communicators : Crea
E.Ronald Culp - Business Essentials for Strategic Communicators : Crea
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About this Item
The item is a book Paperback
The Author Name is E.Ronald Culp
The Title is Business Essentials for Strategic Communicators : Creating Shared Value for the Organization and its Stakeholders
Condition New
Other Comments
New Store Stock
Content Language - English
Category - COMPUTERS / Business & Productivity Software / Business Inte
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Strategic Planning
Product Description -
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
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Location ID 245z
iHaveit SKU ID 174041676
SKU: SKU:174041676
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