Donald W. Jugenheime - Advertising Account Planning : Planning and Man

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Donald W. Jugenheimer
The Title is Advertising Account Planning : Planning and Managing an IMC Campaign

Condition New

Other Comments
New Store Stock


Product Description -
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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Location ID 245z

iHaveit SKU ID 174036009

Unique Reference Number 2736141976