{"product_id":"153875741_product","title":"Lucy Kung - Strategic Management in the Media : Theory to Practice - P","description":"New Store Stock\u003cbr\u003e\u003cstrong\u003eAbout this Item\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe item is a book Paperback\u003cbr\u003eThe Author Name is Lucy Kung\u003cbr\u003eThe Title is Strategic Management in the Media : Theory to Practice\u003cbr\u003e\u003cbr\u003eCondition New\u003cbr\u003e\u003cbr\u003eOther Comments\u003cbr\u003eNew Store Stock\u003cbr\u003eContent Language - English                       \r\u003cbr\u003eCategory - SOCIAL SCIENCE \/ Media Studies\u003cbr\u003eSOCIAL SCIENCE \/ General\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eProduct Description -\u003cbr\u003ea€²Its scope and learning are brilliant and dazzling.a€ a€“ Eli Noam, Columbia Business SchoolA How did The New York Times transform its organisation for the digital age?How does Netflix drive performance through culture?Why did Disney struggle to find a CEO to replace Bob Iger?How did the BBC drive equal gender representation in its news programmes?The media industry is developing furiously and fast, and its organisations face unprecedented levels of transformation and challenge. This fully revised third edition of the classic textbook on strategy in the media:Explores key shifts in the strategic environment including the digital platforms, streamed media, the creator economy, the metaverse and generative AI.   Explains key concepts in strategic management with insight and clarity.\r\n\r\n   Applies all theories to the sector, illuminating all dimensions of the strategic task, from understanding competition and building core competencies to driving innovation, shaping culture and finding the right leadership approach.   Takes readers deep into innovation, disruption and strategic adaptation in action with an expanded set of new cases on a diverse range of global companies from Scandinavia to South Africa.   Provides new a€˜Resourcesa€ and a€˜Questionsa€ sections to guide readersa€ further study and support classroom learning.\r\n\r\n   Lucy Küng has again written the essential guide to strategy and management in the media industry. This is the ideal text forA students of media studies, media economics and media management.   Professor Lucy Küng is an expert on strategy, innovation and leadership and focuses on successful responses to the challenges of digitalization.\r\n\r\n She is Senior Visiting Research Associate at the Reuters Institute, Oxford University, and Non-Executive Board Member of the NZZ Media Group and formerly of Swiss PSM broadcaster SRG and VIZRT, the media tech provider. She has held professorships at the University of Oslo, the Institute for Media and Entertainment New York (IESE) and the University of Jönköping.\u003cbr\u003e\u003cp\u003eWhen possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong.\u003c\/p\u003e\n\n\u003cp\u003eBooks are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions.  The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eGift Ideas\u003c\/strong\u003e\u003cbr\u003e\nThis is a great gift idea.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHours of Service\u003c\/strong\u003e\u003cbr\u003e\nWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday.\u003c\/p\u003e\n\u003cbr\u003eLocation ID 245z\u003cbr\u003e\u003cbr\u003eiHaveit SKU ID 174164440\u003cbr\u003e\u003cbr\u003e","brand":"SAGE Publishing","offers":[{"title":"Default Title \/ unisex","offer_id":45583132590324,"sku":"174164440","price":42.36,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/ihaveitmarketplace.com\/products\/153875741_product","provider":"iHaveit","version":"1.0","type":"link"}