{"product_id":"153874038_product","title":"Louise Hudson - Marketing for Tourism, Hospitality \u0026 Events : A Global","description":"New Store Stock\u003cbr\u003e\u003cstrong\u003eAbout this Item\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe item is a book Paperback\u003cbr\u003eThe Author Name is Louise Hudson\u003cbr\u003eThe Title is Marketing for Tourism, Hospitality \u0026amp; Events : A Global \u0026amp; Digital Approach\u003cbr\u003e\u003cbr\u003eCondition New\u003cbr\u003e\u003cbr\u003eOther Comments\u003cbr\u003eNew Store Stock\u003cbr\u003eContent Language - English                       \r\u003cbr\u003eCategory - BUSINESS \u0026amp; ECONOMICS \/ Industries \/ Hospitality, Travel \u0026amp; To\u003cbr\u003eBUSINESS \u0026amp; ECONOMICS \/ Marketing \/ General\u003cbr\u003eBUSINESS \u0026amp; ECONOMICS \/ Consumer Behavior\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eProduct Description -\u003cbr\u003eThis cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.   The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual.A Popular chapter features such asA Lessons from a Marketing Guru, featuring personal insights from real world practitioners, andA Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, andA Marketing in ActionA case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe.A This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events.   Simon HudsonA is a tourism and hospitality professor at the University of South Carolina.\r\n\r\n   Louise HudsonA is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.\u003cbr\u003e\u003cp\u003eWhen possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong.\u003c\/p\u003e\n\n\u003cp\u003eBooks are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions.  The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eGift Ideas\u003c\/strong\u003e\u003cbr\u003e\nThis is a great gift idea.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHours of Service\u003c\/strong\u003e\u003cbr\u003e\nWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday.\u003c\/p\u003e\n\u003cbr\u003eLocation ID 245z\u003cbr\u003e\u003cbr\u003eiHaveit SKU ID 1350777816\u003cbr\u003e\u003cbr\u003e","brand":"SAGE Publishing","offers":[{"title":"Default Title \/ unisex","offer_id":45583136522484,"sku":"1350777816","price":55.89,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/ihaveitmarketplace.com\/products\/153874038_product","provider":"iHaveit","version":"1.0","type":"link"}