{"product_id":"145461521_product","title":"Ken Segall - Insanely Simple : The Obsession That Drives Apple\u0026#39;s S","description":"New Store Stock\u003cbr\u003e\u003cstrong\u003eAbout this Item\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe item is a book Paperback\u003cbr\u003eThe Author Name is Ken Segall\u003cbr\u003eThe Title is Insanely Simple : The Obsession That Drives Apple's Success\u003cbr\u003e\u003cbr\u003eCondition New\u003cbr\u003e\u003cbr\u003eOther Comments\u003cbr\u003eNew Store Stock\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eProduct Description -\u003cbr\u003eKen Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in Insanely Simple.   To Steve Jobs, Simplicity wasn't just a design principle.\r\n\r\n It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers.\r\n\r\n It's by crushing the forces of Complexity that the company remains on its stellar trajectory.   As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world.\r\n\r\n It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.\r\n\r\n   'A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing'  The Times 'Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power'  Financial Times Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple.\r\n\r\n He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little \"i\" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com\/blog, and has fun with it all at scoopertino.com.\r\n\r\n Follow Segall on Twitter: @ksegall\u003cbr\u003e\u003cp\u003eWhen possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong.\u003c\/p\u003e\n\n\u003cp\u003eBooks are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions.  The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eGift Ideas\u003c\/strong\u003e\u003cbr\u003e\nThis is a great gift idea.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHours of Service\u003c\/strong\u003e\u003cbr\u003e\nWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday.\u003c\/p\u003e\n\u003cbr\u003eLocation ID 245z\u003cbr\u003e\u003cbr\u003eiHaveit SKU ID 174028914\u003cbr\u003e\u003cbr\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title \/ unisex","offer_id":44145612128500,"sku":"174028914","price":11.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/1234\/6868\/files\/252aed87060bf696e59e62842220a4f4.jpg?v=1776991490","url":"https:\/\/ihaveitmarketplace.com\/products\/145461521_product","provider":"iHaveit","version":"1.0","type":"link"}