{"product_id":"138489109_product","title":"Joanne Rodrigues - Product Analytics : Applied Data Science Techniques","description":"New Store Stock\u003cbr\u003e\u003cstrong\u003eAbout this Item\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe item is a book Paperback\u003cbr\u003eThe Author Name is Joanne Rodrigues\u003cbr\u003eThe Title is Product Analytics : Applied Data Science Techniques for Actionable Consumer Insights\u003cbr\u003e\u003cbr\u003eCondition New\u003cbr\u003e\u003cbr\u003eOther Comments\u003cbr\u003eNew Store Stock\u003cbr\u003eCategory - Computers\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eProduct Description -\u003cbr\u003eThis guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don't.    Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value.\r\n\r\n You'll learn how to:  Develop complex, testable theories for understanding individual and social behavior in web productsThink like a social scientist and contextualize individual behavior in today's social environmentsBuild more effective metrics and KPIs for any web product or systemConduct more informative and actionable A\/B testsExplore causal effects, reflecting a deeper understanding of the differences between correlation and causationAlter user behavior in a complex web productUnderstand how relevant human behaviors develop, and the prerequisites for changing themChoose the right statistical techniques for common tasks such as multistate and uplift modelingUse advanced statistical techniques to model multidimensional systemsDo all of this in R (with sample code available in a separate code manual)\u003cbr\u003e\u003cp\u003eWhen possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong.\u003c\/p\u003e\n\n\u003cp\u003eBooks are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions.  The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eGift Ideas\u003c\/strong\u003e\u003cbr\u003e\nThis is a great gift idea.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHours of Service\u003c\/strong\u003e\u003cbr\u003e\nWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday.\u003c\/p\u003e\n\u003cbr\u003eLocation ID 245z\u003cbr\u003e\u003cbr\u003eiHaveit SKU ID 174016405\u003cbr\u003e\u003cbr\u003e","brand":"Pearson Business Analytics Series","offers":[{"title":"Default Title \/ unisex","offer_id":44045022036212,"sku":"174016405","price":36.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/1234\/6868\/files\/7c3ac7186dc6a12deb6a69cd79894321.jpg?v=1776989391","url":"https:\/\/ihaveitmarketplace.com\/products\/138489109_product","provider":"iHaveit","version":"1.0","type":"link"}