{"product_id":"127661251_product","title":"Richard Hammond - Friction\/Reward : Be your customer\u0026#39;s first choic","description":"New Store Stock\u003cbr\u003e\u003cstrong\u003eAbout this Item\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe item is a book Paperback\u003cbr\u003eThe Author Name is Richard Hammond\u003cbr\u003eThe Title is Friction\/Reward : Be your customer's first choice\u003cbr\u003e\u003cbr\u003eCondition New\u003cbr\u003e\u003cbr\u003eOther Comments\u003cbr\u003eNew Store Stock\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eProduct Description -\u003cbr\u003eThis business book is great for leaders, middle managers and entrepreneurs interested in the following categories  Small Business  Entrepreneurship  Marketing  Strategy  Branding  Customer ExperienceMake it easy for customers to choose you  whatever your business, product or service. With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience)  your job is to make it easy for them to choose you When is high friction bad? Friction includes frustrations like putting a coin in a supermarket trolley lock, too many clicks, and hidden frictions from awkward presentation, process and offer. Reward includes quality of business support, amazing retail environments, even emotional issues such as trust and belonging.\r\n\r\n When is high friction good? What value do different customers place on friction and reward across different buying scenarios? How can I benchmark against competitors? And, where are the big opportunities and where should we focus effort and resource? How do I market improved experiences to win customers? Friction Reward teaches you how to understand, measure and improve every single possible customer interaction by applying techniques outlined in the book to your customer experiences and organisations.   Readers will:Create easier, faster and improved customer experiences by reducing friction and increasing reward.  Discover how reducing friction attracts new customers, increases spend from existing ones and gives you a competitive advantage.\r\n\r\n  Understand how the world's leading retailers, B2B sellers and public service providers are winning using these insights.  Learn how to apply practical tools and technologies to their own customer and user scenarios both online and in the physical world.\u003cbr\u003e\u003cp\u003eWhen possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong.\u003c\/p\u003e\n\n\u003cp\u003eBooks are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions.  The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eGift Ideas\u003c\/strong\u003e\u003cbr\u003e\nThis is a great gift idea.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHours of Service\u003c\/strong\u003e\u003cbr\u003e\nWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday.\u003c\/p\u003e\n\u003cbr\u003eLocation ID 245z\u003cbr\u003e\u003cbr\u003eiHaveit SKU ID 174041268\u003cbr\u003e\u003cbr\u003e","brand":"Pearson Education Limited","offers":[{"title":"Default Title \/ unisex","offer_id":43880486076660,"sku":"174041268","price":15.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/1234\/6868\/files\/3baae895123493256dee770827118abd_de964eb4-9d0a-49b6-bf0c-afd9faa4cc67.jpg?v=1776992294","url":"https:\/\/ihaveitmarketplace.com\/products\/127661251_product","provider":"iHaveit","version":"1.0","type":"link"}